I once worked for a small record label. Believe me when I say you’ve never heard of it. My role had little to do with music, and my influence was minimal. But that didn’t stop my friends from pitching their material.
“Hey, man. I wrote this song,” they’d say. “Love to get your thoughts.”
There’s this thing called the “Nashville No.” Basically, it’s when someone says, “Okay. I’ll listen to it and get back to you.” Then they don’t. It’s pretty effective. Otherwise, it wouldn’t have a name.
That doesn’t work so well with friends. You see them too much, care for them too much. Assuming their work is (like most pitches) more passion than potential, you eventually have to find an honest but helpful way to give them — perspective.